by Adam Chase | Sep 26, 2024
Wine education is undergoing a major overhaul. Technology including AI, is changing the way education is delivered. In the past, people had one of two choices: come to a scheduled in-person class or self-study. The change, hastened by COVID, offers anyone interested in WSET certification to learn about wine, become a sommelier or just gain expertise for any beverage job tremendous flexibility.
Online learning now comes in multiple forms:
- Live webinar classes with tasting kits
- Recorded classes with kits that can be watched at a student’s convenience
- A suite of lectures, study support materials, and tasting and theory exercises that are accessed at will to improve exam success
- Pure self-study
- A combination of coming to an in-person course and using online resources
For example, WSET level 3 Wine participants who choose an in-person course option that may meet weekly, can also view class presentations at their own leisure with class wine lists. That means if they miss a week’s class, they actually won’t miss the material discussed, as it is online to watch whenever they want. People who take an online class can now choose to get a tasting kit and taste along with other students and a teacher during a webinar – live or recorded.
AI is now able to use materials to help create practice exam questions. Students can develop their own study support and improve the range of study options.
Ten years ago, taking a wine course online was a difficult prospect. Today, someone who wants to become a wine expert or build sommelier skills can come to an in-person course and also have a digital component, or the can take a purely online course that allows them to interact at their own pace with other students.
Click here to see WSET Level 3 options
The future of wine education continues to quickly evolve and offer more benefits to anyone interested in developing wine expertise!
by Adam Chase | Sep 12, 2024
As wine and spirits educator I speak with hundreds of people every year who tell me of their interest in taking a professional wine course. Some are interested in a career as a sommelier or wine retailer, while others simply want to have the skills of a sommelier to better understand and enjoy wine. Most of those people, however, never take the next step and enroll. I think I understand the reasons for this inertia.
What most people mean by a “professional wine course” is a class with a little more depth than the fun wine tasting they did as a purely social event. The options for these types of courses continue to proliferate and understanding the array of offerings can be difficult.
Many people are nervous about the “professional tasting” element of a course. It seems difficult and they don’t want to put themselves out there and look dumb. Other folks just don’t want the pressure of what they think will be a rigorous exam. The rumor on the street is only a small handful of people ever pass.
I want to debunk these fearful impressions – at least when it comes to Wine & Spirits Education Trust (WSET) beginner level courses. The go to course that I will use is the WSET Level 2 Certificate in Wine. This is a beginner course and usually the perfect place for someone to start to build their wine skills and knowledge.
Unlike many of the myriad courses that are available, WSET Level 2 is a global program. Meaning the same course is delivered around the world in over 800 locations. This means that if you travel to wineries in any major country the staff there will have heard of WSET and respect your knowledge and the influence you may have on other people’s wine decisions. The access to ideas, people and of course exclusive tastings is unmatched by any other beginner program.
Despite the “Level 2” name WSET’s course is a beginner program that assumes you have no going in knowledge. It is expected that you may not know how to professionally taste or may confuse Bordeaux with Burgundy. That means looking dumb is almost impossible, and in the rare cases where it happens the attitude in the class is warm, encouraging and everyone laughs with you, not at you.
The WSET Level 2 exam is only 50 multiple choice questions – and you just need 55% of them correct to pass. Sure, you do need to spend time reading and reviewing the class textbook, but the pressure is low, and the text is short, to the point and layered with charts and pictures. There is no blind tasting on the exam at all!
So, if you have ever thought about taking the step of enrolling in a professional wine class let me urge you to try WSET Level 2. It will be fun, informative and build your confidence as you develop sommelier-level expertise! To see the next Level 2 courses we are offering go to Wine courses for beginners.
by Adam Chase | Aug 8, 2024
The last few years have seen an incredible rise in the number of people taking the WSET Level 2 Certificate in Wine. At the same time, many of these new students are reluctant to continue to Level 3. I hear things like the like Level 3 difficulty and time commitment are just too great. I get it, but I think if you are in this reluctant group, you are missing a huge opportunity.
Level 3 in Wine is one of the most respected and valuable certificates in the world. Where Level 2 gives you an understanding of what is in any bottle of wine, Level 3 provides the why and the who. You get a connection to each major wine producing region right down to the vineyard level in some cases. Just by taking the course you gain depth, knowledge and confidence to talk wine as easily with friends as with seasoned wine professionals and winemakers. In fact, you become “seasoned” in a way that is just not possible with Level 2.
Over the years we have asked people who completed the Level 3 course what beyond basic knowledge that they gained. Two words consistently emerged: “access” and “confidence”
- Level 3 gives you access to vineyards, wineries and winemakers who immediately recognize that you understand wine and can provide perspective and influence others
- When you travel to a wine region, contacting a local winery and telling them you are a WSET Level 3 Certificate holder often opens doors to exclusive visits and access
- You become an integral leader and participant in your local wine community through people you meet in the course and through unique opportunities that are only available to people with a connection to the local wine scene
- Your depth of knowledge gives you confidence to have deep conversations with other wine lovers and professionals that just is not possible with Level 2
- The WSET Level 3 Certificate can open doors to wine-related job opportunities because people hiring know you have a depth of knowledge others may lack. This opens opportunities to start a career as a Sommelier
- If you are already in the wine industry the knowledge that Level 3 gives you makes you more effective with customers, enabling you to sell more and to gain loyalty.
So, if you have thought about taking WSET Level 3 in Wine what is stopping you? Let me know and perhaps we can come up with a solution. In the meantime, I encourage you to take Level 3. We have a course starting September 8: https://www.grapeexperience.com/events/level-3-san-francisco-sundays/
You can see more about all our WSET Level 3 courses at https://www.grapeexperience.com/advanced-certificate-wine/
by Adam Chase | Jul 22, 2024
Over the past decade the demand for Online wine courses has dramatically increased. The COVID pandemic only accelerated both this demand, as well as the quality of online materials. The main issue has always been how to handle the tasting element, but at Grape Experience this is not an issue at all. We have solved the tasting issue! We now have a suite of courses that give students flexibility to combine both online and in person WSET wine courses even if they never go to a classroom – although even our in-person courses now have Online component options.
In Person Courses with Online Support
All Grape Experience in person courses now come with an exclusive and unique Online Classroom component. A student can attend a course session and then review it through our Online Classroom where educators talk directly to the viewer. This isn’t a grainy, hard to hear video. Rather it is a customized review of material with hints about what is important for the exam. If a student misses a session, they have the chance to review what was covered at a time that is convenient for them. We are distinctive among wine schools in offering what has become a game changing service!
Online Courses with Live Web Sessions and Tasting Kits
For a student who lives too far from a classroom or can’t make the schedule of our WSET Level 1, 2 and 3 Wine courses we have a new option. An Online course that can be done at the student’s own pace and schedule. These courses also have live webinars where students can meet each other and engage directly with the teacher. If they miss a webinar, no worries, we record them, and they can be viewed at the student’s convenience. The course teacher is always available for questions at any time.
We provide a tasting kit for all students in these Online classes so they can experience many of the same wines they would get in an in-person course. The kits are used during the live session so that students can check their palates against other students and the teacher – whether they choose to do that live or at a time of their choosing.
There has never been a better time to take a WSET wine course. We have made the program customizable to anyone through technology. Our 20-year track record of focusing on the student is evident not just in the technological advancements but in our availability to be available in real time should the student ever have questions. You can see more at either https://www.grapeexperience.com/beginner-wine-courses/ or https://www.grapeexperience.com/advanced-certificate-wine/
We hope you can join us in a journey to become a sommelier, wine expert or just increase your knowledge of this incredible product!
by Adam Chase | Mar 7, 2024
The WSET Level 3 Certificate in wine is one of the most enduring and popular courses in wine education. Level 3 has been part of the Wine & Spirit Education Trust (WSET) curriculum for over 50 years and is respected and by every profession in the wine industry: sommeliers, retailers, importers, distributors, producers, and wine writers. It is the perfect course for a wine professional or someone looking to join the industry. It is also ideal for consumers who want a deeper dive into what is driving today’s wine styles.
The beauty of the WSET Level 3 program is that it has continued to evolve as consumer tastes, climates, technology, and trends have changed. The course provides a deep and broad foundation on what drives production decisions – natural factors and human choices – that ultimately result in specific styles. In doing so it delves into every major wine region and in the last 20 years that means greater attention to wines produced outside of Europe.
WSET Level 3 also focuses on tasting a huge range of wines –from global locations, price points and volume levels. The aim is to help identify the objective elements that define quality, while also understanding through a tasting experience how natural and human factors manifest themselves in the glass.
For individuals studying to be a sommelier, WSET Level 3 provides the theory needed to be confident about wine facts and make the most out of food and wine pairings. For anyone else in the industry that same confidence allows them to make better decisions and have substantive conversations with colleagues, producers, or consumers.
WSET Level 3 also attracts consumers who have a love of wine, food and culture because it goes beyond surface facts and really focuses in on how and why wines differ from each other. The level of knowledge that one has after taking Level 3 is something that will last and develop for a lifetime.
For all these reasons and more WSET Level 3 is the perfect course for anyone with a desire to work in or just better enjoy wine. You can see the next WSET Level 3 offerings at Grape Experience by clicking on this link: https://www.grapeexperience.com/advanced-certificate-wine/
by Adam Chase | Nov 16, 2023
The holiday season is here and if you are wondering what to give the people in your life who are into wine or those people who are just lovers of food, wine and culture we have some ideas. A wine class is always a fun experience for someone who just wants to experience wine at a deeper level. But for many people that might be too big a leap so how about a bottle of wine from somewhere unexpected?
Wine Classes
There are so many classes available out there and if there was anything good coming out of the pandemic it was the emergence of a wide array of courses that can be taken remotely. At Grape Experience we offer WSET Level 1 Wine and Level 2 Wine (along with Sake Level 1) in a hybrid format. For these two beginner wine courses participants get free tasting kits and several live online class sessions. These live sessions are also recorded so if you miss the live class you can watch it on your own schedule.
Both Level 1 and Level 2 are fun beginner courses. They look at the major styles of wines and how they differ throughout the world. Partcipants come out with greater knowledge and confidence about choosing wines and how to pair them with food.
Purchasing a Gift Bottle
A gift of a bottle of wine is always appreciated but to make it not just something ordinary there are many things you can do:
- Find a region that may be unusual: The country of Georgia, Greece, Uruguay, Corsica, Israel, Tasmania are all possibilities.
- Find a know style of variety from an unexpected place: English Sparkling Wine, Alsation or German Pinot Noir, Nebbiolo from Virginia, Cabernet Franc from New York all come to mind
- Purchase a style that the recipient might not but for themselves such as sweet wines from Tokaji in Hungary, White Port or Sparkling Shiraz from Australia.
They key is to be creative here so that the person gets something that is memorable.
There are so many options for anyone who is interested in food, wine, pop culture or just understanding trends in each of these areas. Have fun with your gift choices!
by Adam Chase | Aug 28, 2023
The question that I am most frequently asked is, “how do I become a sommelier?” or “how do I become a wine expert and get a wine job?” Although there is no silver bullet answer that I can give, there are three elements that anyone can work towards that will make entering the wine industry more successful and enjoyable: confidence, knowledge, and tasting for quality.
Confidence is something anyone can achieve by building a knowledge base and developing a key set of skills. The more you study wine the more you realize there is more to learn. However, by building a foundation of information on wine production, you gain confidence. That confidence helps you express yourself and react to others’ ideas with conviction. It also provides a solid base on which to continue to learn – be it in a classroom, during winery visits and on the job. Confidence will help you appear stronger to potential employers by being able to understand, answer and build off their questions.
So how do you get that confidence or the knowledge base from which confidence comes? There are two skills that are critical: explanation and discussion of winemaking concepts and learning how to taste wine for quality.
Many people want to be in the wine industry because they like the pleasure and taste of wine. They find theory interesting to a point but then lose interest. The truth is that most of wine work does not involve tasting but rather focuses on theory. If you work in wine retail or distribution it is unlikely that you will taste all of wines in your portfolio or inventory. Even sommeliers who, at lease initially, taste most of the wines on their list, may not have tried everything or the latest vintage that has been produced. The way to fill that gap is to understand the theory behind that wine.
Confidence comes from looking at any major wine label and, without having tasted the contents of the bottle, be able to convey what that wine should taste like and why. The best way to achieve this is to take a comprehensive wine survey course. There are several classes that may fit the bill, but we recommend the Wine and Spirits Education Trust (WSET) Level 2 course. This program has been taught around the world for over 50 years and is specifically designed to build expertise and confidence. You can find out more at: Wine Courses for Beginners
Tasting is the element that most people both look forward to and at the same time dread! First, let’s define tasting at the professional level. This type of tasting is not about “do I like this wine” or “do I want to purchase a bottle.” Rather, it is about is this a good wine for the purpose for which it was made and is it representative of its region and style type. There are several wines that are made for mass market retailers or restaurants that are not meant to be complex or age worthy. It is just as important to distinguish quality here as it is when looking at premium wines.
Why do people dread tasting? The answer is lack of confidence. Most people doubt their ability to taste accurately thinking “what if I mistake a Grand Cru Burgundy for a Napa Cab?” The issue isn’t tasting blind but rather understanding the key components that make up a wine: appearance (color), Nose (aroma), Palate (acid, tannin, body, finish, etc.). All of this can be learned and the way to make it easier is to have a specific system and process to do so. WSET’s Systematic Approach to Tasting does just that. Other courses should do so as well, or they are not worth taking.
By building confidence through theory and tasting skills you will not only enjoy wine more and make yourself more suitable for a wine job, but you will also be better informed as to what part of the industry – if any – you would like to join.
by Adam Chase | Jun 29, 2023
The proliferation of streaming services available to everyone has certainly expanded the way we can learn about wine. Just searching for a wine type, wine region, winemaker or brand will bring up a number of options. We can add on top of that searches for advice in wine careers or the process of grape growing and winemaking. The number of channels is seemingly endless!
Given all options, I have a few favorite You Tube/content channels and suggestions for how to navigate all the content that is available.
WSET Bitesize – https://www.youtube.com/@WSETGLOBAL
This is a channel developed by the Wine & Spirit Education Trust to give people short spurts of information on a wide range of wine topics. Because it is from WSET you know that it is accurate and not just some random blogger’s idea of what is correct. The short format makes it easy to watch and remember and the production value is really good.
True Wine – https://www.youtube.com/@TrueWine
If I have a personal favorite YouTube wine channel this is it. Kyle Billings makes wine easy to understand especially at the most technical levels. His approach and style are clear, friendly and he demystifies wine. If you are beyond the beginner stage this is the channel for you. That said, even beginners will benefit and love True Wine and Kyle’s approach. From Champagne to Australia to passing WSET exams to picking out wedding wines, Kyle covers it all. This channel is like talking to a friend who really knows their stuff and will make you excited to learn more.
Wine Masters – https://www.youtube.com/@WineMasters/videos
This channel often goes on site to speak with winemakers or taste wines. There are several hosts, one of whom, Christy Canterbury MW is a personal friend. What I like about Wine Masters is that you never know what you are going to get, and it is always at least interesting.
Jancis Robinson – https://www.youtube.com/@jancis.robinson
Jancis is the Dean of wine experts in my mind and someone who I admire beyond words. She was the first female Master of Wine and writes on Wine for the Financial Times. Her web site jancisrobinson.com is a compendium of articles, reviews and a literal encyclopedia of everything in the wine world. Jancis is one of the most respected wine professionals in world and her selection of videos – many over 10-15 minutes in length – are invaluable.
Of course, just putting a wine subject into the search box at YouTube will bring up many more channels and content. Some of these will be great and others you can take with “a grain of salt.” I recommend using the search function if you have a specific subject or process that you are interested in. See what comes up and then check out the channels above and see if they also have something about that subject. The more you explore the more you will learn what content is accurate and what is exaggerated of incorrect.
The important thing is to have fun with all of this. Wine videos can become addictive. Keep exploring, tasting and never ever be intimidated. Wine should always be first and foremost about fun.
by Adam Chase | May 15, 2023
So, you’ve decided it’s time to learn more about wine, but where to start? 25 years ago, I was in your shoes and asked myself that very question. The answer – just dive in and take any wine course that looks interesting. Of course, as a provider of Wine & Spirit Education Trust courses, I am a big proponent of this tried and true highly respected program.
WSET offers two unique starting points. For the absolute beginner WSET Level 1 offers a one-day study of the basic wine terms, varietals, and food and wine pairing possibilities. It also provides a systematic basis for tasting any wine and then being able to describe it taste profile, quality, and the things you like or don’t like about it.
WSET Level 2 is also a beginner course but goes into much more depth. You do not need to take Level 1 to enroll in Level 2. Level 2 looks in depth at the same subjects as Level 1 but goes further into the basic techniques of wine growing, wine making and how the major grape varietals of the world differ based on where they are planted. Along the way you will learn the differences between Bordeaux and Burgundy, Chianti vs Rioja and the similarities between places like the Napa Valley and Australia’s Barossa Valley.
If a certification program like WSET seems too intense than check out the offerings at local wine and adult education centers. San Francisco Wine School offers several fun courses for beginners in the Bay Area, while Cambridge, Massachusetts’ Commonwealth Wine School does the same for New England.
Wine has become an integral part of culture and with the continued expansion of places making wine and styles available understanding this historic beverage can be confusing. The most important thing is do not be intimidated. At the end of the day wine should be fun and add enjoyment to life. Taking any wine course, asking questions, and thinking about what you are tasting will be that start of a great adventure that will only enhance your life.
by Adam Chase | Apr 12, 2023
A sommelier, according to the Merriam-Webster dictionary is, “a waiter in a restaurant who has charge of wines and their service.” That definition is pretty basic and in today’s wine world we can add quite a bit to it. A sommelier needs to be knowledgeable and trained in the art of food and wine pairing. They also need to be a guide to the customer who increasingly wants to know “why” a wine is the way it is and the story behind where it comes from. If you are interested in becoming a sommelier there are several steps you can take, including WSET courses in your training.
Some Sommeliers go through the Court of Master Sommeliers to become formally certified. There are also several regional organizations around the world including the North American Sommelier Association. Many of these groups offer levels of courses to help you develop sommelier skills. We have found that starting with a WSET Level 2 or 3 certification helps make ultimate certification success and job confidence much stronger.
WSET certificate holders are not sommeliers. Still, the style of learning with an emphasis on the theory behind wines that WSET courses emphasize can help prepare people to enter the Certified Sommelier program and achieve quicker levels of success. WSET students learn what makes a wine unique – the natural and human factors at work in the vineyard and winery – and then taste those wines to see that theory in a real glass of wine. WSET students learn a systematic way to taste wine that delineates the components that determine both quality and how that wine can be best paired with food. The result is a stronger foundation for the sommelier certification exams.
Some sommeliers never become certified as such but still have successful careers using the sommelier title. Sommelier is not in and of itself a controlled term, so no specific education is required. That stated, we recommend that people take some level of wine course before going into the industry. These course build confidence through knowledge development and begin to train palates so that better food-wine pairings can be made. In short, they empower future sommeliers for success.
So, what steps to take? First, we recommend getting a job or even an unpaid internship working with a restaurant sommelier. Learn from them. You may start as wait staff in a restaurant and offer help to the sommelier. Ask the sommelier there to let you attend tastings or do inventory. At first this may be on your own unpaid time but if you prove valuable your basic waiter job description may expand.
Second, take a wine course to build your confidence. Some of these courses will be easy and just confirm what you already know – or think you know. That confirmation is important because some things you think you know you might be off the mark. Correct these imperfections early. Course such as WSET Level 2 are a good place to start.
Continue to take higher level courses. Wine success relies on continuing to build knowledge WSET Level 3 or courses by the Court of Master Sommeliers will help you do just that.
Finally, if this is a career you really want to pursue, become a certified sommelier through the Court. These courses are offered in cities around the world and having a certification on your resume will definitely stand out to employers.
Whichever direction you take make sure that you are having fun and keeping everything in perspective. Consumers drink wine for enjoyment. As a sommelier it will be your job to make sure they achieve that goal.
by Adam Chase | Apr 3, 2023
The combination of advances in digital technology and the COVID pandemic have increased the demand for online classes of every type – including wine. Grape Experience has responded by creating several ways to learn about wine Online. These options range from completely online courses to hybrid in-person and online sessions. The demand has been incredible and if you are interested in Online wine education you might want to check out our offerings.
WSET Level 1 and Level 2 Online Live Wine Courses
In combination with our partner school, Commonwealth Wine School, we have created an online curriculum that includes weekly live Zoom sessions with actual wine – we provide a tasting kit that the student orders and has sent to wherever they like – and a self-paced study program. During the live sessions everyone has the same wine samples and tastes together – as if we were all in the same room! Of course, if students miss one of the live Zoom sessions they can always watch a recorded version. We hope to add a Live Zoom Level 3 in Wine this autumn.
WSET Level 3 and Level 4 Diploma Online Lectures
For WSET Level 3 in Wine and the Level 4 Diploma in Wine courses we have created an online site that includes study support and access to recorded lectures. These recordings are not a grainy/out-of-focus tape of a class, but a personalized discussion geared specially for the Online format. Students can view the slides with detailed commentary for each course session in their own time to either supplement an in-person course or a self-study Online program. WSET Level 3 and Diploma exams are heavily theory focused and these Online platforms are designed to really underscore key concepts to empower students and maximize their success. Recommended tasting samples are included which students purchase on their own.
WSET Online Classroom
For all our WSET courses a self-study version through the WSET Online Classroom is also available. In this format students work with an Online tutor over a number of weeks. Through WSET’s proprietary digital format the participant meets other students and is given tasting and theory assignments which they can choose to submit to the tutor for feedback. WSET’s Online platform may be perfect for the student who is self-directed and wants to purchase more than just a book or exam.
The technology for online learning continues to expand each year. Virtual reality and artificial intelligence – such as ChatGPT – will take us to the next level in Online learning. To see what is available now check out Wine Courses for Beginners
by Adam Chase | Mar 13, 2023
Many people who take WSET courses go on to great wine career opportunites. Others use their WSET education to forge lifelong relationships that open the door to exciting wine and food travel, as well as unique cultural experiences. Two people who studied WSET Level 3 Wine and Level 4 Diploma with Grape Experience have gone on to become exceptional producers of one of the most difficult plants/grapes to work with: Pinot Noir Michael Green who now owns Elswick Vineyards focuses on grape growing, while Dave Szkutak produces and sells Pinot Noir at Samsara Wines.
Michael Green’s love of wine and winemaking has been with him since he was born – it is in his blood. His great great grandfather immigrated to the Napa Valley in the 1860s from Germany. Michael’s maternal grandparents invested in property in Anderson Valley to grow grapes which they eventually sold to his his paternal grandparents, Donald and Maureen Green. They passed it down to Michael. The name Elswick comes from the street in Liverpool England on which Donald Green grew up.
Michael’s commitment to his craft is exceptional. He focuses on Anderson Valley Pinot Noir from 3 unique vineyard blocks. The fruit is sold onto winemakers for premium Pinot Noir that has rich dark fruit character with great vibrancy from acidity that Anderson Valley vineyard sites uniquely impart.
Dave Szkutak, along with his wife Joan, now run Samsara Wine, a producer of premium Sta. Rita Hills wines in Santa Barbara County. For those of you unaware of Sta. Rita Hills (take a WSET course and learn), it is perhaps the site of the most premium Pinot Noir vineyards in California and profiled in the film, Sideways.
Samsara makes individual Pinot Noir wines from specific historic Sta. Rita Hills vineyards. Each wine differs based on unique terroir, but all have the lush dark fruit that the region is known for along with fine, ripe tannins and crisp acidity. The wines are exceptional with layers of flavor and a long evolving finish. You can see and purchase current releases at https://www.samsarawine.com
Dave said of his WSET Diploma studies, “Having gone through this program, I now have a much greater appreciation for what goes into making the style of wine that we produce.”
WSET education empowers individuals and gives them the confidence to build a life around wine, spirits or sake that is meaningful and profound. Michael and Dave are just two of the thousands of individuals who have made WSET an integral part of their career path.
by Adam Chase | Jul 14, 2022
Two and a half years ago COVID 19 changed our world. Wine Education was particularly rocked by the virus that, at first, prevented classes from meeting in person. Although that shock to our education system was difficult, it has actually resulted in significant improvements, particularly at Grape Experience. COVID encouraged us to find new technology to deliver wine education and new methods to provide tasting samples. Although we are now back to in person courses, Grape Experience has incorporated the learnings over the last 30 months to radically improve our overall WSET wine, spirit, and sake education.
Incorporating Zoom
Zoom is now a part of every Grape Experience WSET Level. Regardless of whether you are taking a course via the WSET self-directed Online Classroom or through a Grape Experience run program, you have access to Zoom-based real-time and recorded lectures. This allows us to connect in virtual-person and make sure key concepts are understood. It also allows Grape Experience to highlight key success factors to passing WSET exams. The result is an extra layer of wine education that gives students confidence they are mastering concepts and building knowledge.
A New Grape Experience Proprietary Online Platform
The technology that enables Zoom led us, in collaboration with our partners at Cambridge’s Commonwealth Wine School, to establish a proprietary study support online platform. All WSET Level 1, 2 and 3 and Diploma students now have access to a unique site where they can watch recorded theory lectures and gain access to quizzes and short answer exam sample questions. They can access the site whenever and wherever they choose. A missed wine class session in no longer a major issue since the student can view it at any time – or if they attended the class, re-visit the lecture to confirm their understanding of the material. The new platform also provides the student a single source for special offers and access to a wealth of study materials.
Wine Samples Delivered to Your Door
We have partnered with both Master of the World and Wine.com to provide a means for getting tasting samples for Online courses and enhancing the tastings of in person WSET classes. Select Online Zoom classes now come with free 187ML size tasting samples sent directly to their home or office. All students, regardless of class format, now have access to a discounted curated set of wines through Wine.com for each WSET Level 1-3. Students can purchase the entire set of wines for the Level or just individual wines.
The result of COVID 19 on Grape Experience Wine & Spirit School education has been innovation that better prepares and empowers wine professionals and enthusiasts. Our WSET classes are now more dynamic than ever, and we will continue to find new ways of making the wine education experience even better!
by Adam Chase | Sep 12, 2021
In light of our exciting news regarding the merger between Grape Experience’s East Coast WSET operations and Commonwealth Wine School (CWS) in Cambridge, MA, we caught up with CWS founder and director Jessica Sculley. In this interview, we learn about Jessica’s extensive background in education and how she’s applied it, coupled with an innovative approach, in building one of the Greater Boston Area’s leading wine schools.
You founded Commonwealth Wine School after a long career as a math and science teacher. What made you transition to the wine world?
Although wine was always on the table when I was growing up—pretty typical for an Italian family—I wasn’t hooked until the age of 17, when I visited a friend in Montalcino in Tuscany (the legal drinking age then was 16 in Italy). I was completely entranced. Maybe it was the old farmhouse on the Tuscan hillside, and the delicious food, but the wine brought out flavors (and no doubt some intoxication) that I hadn’t expected. I wanted to learn more.
After college and grad school I began my career as a math and science teacher, tasting good wines when I could, reading a bit here and there, but otherwise unable to find the time or the funds to study wine more intensively. I found the first WSET Level 1 course ever to be offered in Pittsburgh at a local wine shop and completed the rest of the WSET wine certifications with Grape Experience. I then left the classroom and began teaching classes for Grape Experience.
In fall 2019, the time seemed right to join the spectacular educators and renowned schools for wine education in one place. With the support of fellow educators, I signed the lease on our Harvard Square location in February 2020.
How did you adapt your approach as an educator to WSET courses? How did you develop your wine skills?
Though teaching math and teaching about wine may seem unrelated, they’re not. In all areas of education, it’s necessary to engage students so that they have a stake in the subject they are learning about—it’s not just about exam results.
As teachers we have options: we can present information and tell students to memorize it or we can lay the groundwork of understanding by presenting information, encouraging active participation, problem solving, and interacting with each other as well as with the subject. The WSET curriculum is well suited to this kind of educational structure.
My own wine skills were developed slowly, and are still being developed! When I was focused on training my palate early on, I would go into the grocery store and stick my nose into every bit of produce, and into the bulk spice racks (of course we can’t do this now). I’d make flash cards for myself when I needed to remember facts or figures that wouldn’t register any other way. But the most important thing that I did, and that I still do, is teach. I think that teaching is one of the best ways to learn anything. There’s nothing like researching, organizing and gathering thoughts to create a presentable story to other people to help you learn a topic.
Commonwealth Wine School’s faculty and staff consist of an impressive list of highly respected wine professionals. In your view, what are the traits that make for great WSET educators?
I feel so grateful to be part of the incredible group of scholars and educators that we have at Commonwealth Wine School. As I mentioned before, it’s not enough to just know the material to be a great WSET educator, you have to be able to explain something from several different perspectives. You must ask students questions that allow them to make their own connections and build their own knowledge base. Above all it’s important to create a safe learning environment where everyone feels comfortable asking questions and sharing their thoughts.
The pandemic has required that schools all over the world change how they deliver curriculum to their students. What are some ways that CWS has done this? What has worked and what hasn’t?
The most obvious change was going virtual during the initial stages of the pandemic through Zoom courses. When we finally opened our doors in Harvard Square, we invested in a SWIVL robot in order to teach concurrently in person and virtually. This allows us to present a live class to a group in our classroom, while also allowing students to tune in from home and participate interactively with the class. This is a technology that we are still perfecting since it’s clear the hybrid learning format is here to stay.
Then there’s tasting together – a really important part of wine education. Last October we began creating sample tasting kits for students to pick up and taste along at home. Now we work with a certified wine shipper to deliver these sample kits to students around the country to taste along with classes. Creating these kits are time consuming and expensive, and ensuring they stay fresh and ship well has taken a lot of experimentation. Still, they offer a solution for when we’re not able to taste together in person.
In the classroom, we ask everyone to wear masks while not actively tasting. All of our faculty and students must now also be fully vaccinated. My main goal is to keep everyone healthy and we will continue operating in a way that is in the best interest of public health, whatever that may be.
I’m sure we will see more e-learning modules, which we will be rolling out this fall. These will be for students who want to learn about wine, but have to do it on their own schedule. Stay tuned!
If you had to pick wines from only wine region to take to a desert island, which one?
In the end, I really am a devotee of Burgundian wines … I think that the Chardonnays and the Pinot Noirs from this little slice of France will suit me fine (assuming I’ve got good producers and vintages with me!). If I’m lucky, I’ll have some Crémant de Bourgogne to celebrate when I’m rescued.
by Adam Chase | May 16, 2021
It’s official, Grape Experience is now offering in-person classes in both Boston and San Francisco (check out the website to see upcoming courses and enrollment deadlines). Since it’s been a while since we’ve seen each other face to face, we decided to catch up with a few of Grape Experience’s instructors and reintroduce them to our wine-loving community. First up is WSET Certified Educator Matthew Gaughan, who has helped us kick off our in-person classes.
Rest assured, we are taking every precaution to guarantee the safety and well-being of students and educators. We hope to see you at a class soon; meanwhile, read below to learn more about Matthew:
What brought you into the wine industry?
I’ve always enjoyed drinking wine, but it was more for pleasure until I started asking myself why I liked one wine more than another or what the difference was between Merlot and Cabernet Sauvignon. So, I took an introductory wine course, then the WSET levels 1 and 2. As I became more and more fascinated by the world of wine, I thought I should my learning to use and got a part-time job at hangingditch wine merchants in Manchester and I’ve never looked back.
What is it that fascinates you about wine?
Wine is a window into so many varied corners of the world: biology, chemistry, geology, history, literature, trade, business, retail. (If wine had been part of our science classes at school I would have done a lot better…). And, of course, wine is social—I’ve met so many amazing people around the world because of wine.
Tell us about your education background.
I first started teaching English as a foreign language (TEFL) in Dublin after I finished my Master’s degree. Then I moved to Madrid to teach there before moving back to the UK to do my PhD in English Literature at York, where I also taught undergraduates. When I moved into the wine industry, it was natural for me to study wine and teach about what I had learned.
Why should students take WSET courses?
Whether you’re in the trade or not, if you have a genuine enthusiasm for wine then WSET courses are clear, concise learning tools to gain knowledge about wine—and you take that knowledge with into your everyday social conversations or into your job. For some people, Level 2 is as much knowledge as they want or need; for others (like me) the WSET can take you further with the all-encompassing Diploma. Another reason to take the courses is that you can meet some awesome people who have lots of stories to tell.
And what do you do when not teaching for Grape Experience?
I’ve started an online wine club called blackpoolmatt’s wine club—Eric Asimov recently featured it the New York Timeswhich was pretty exciting. I bring an educational aspect to the club, with notes on each wine about the people, the place, and the winemaking. There’s also a specific club for wine students, where I send out blind tastings according to which exam they’re taking.
Favorite Grape?
Mourvèdre.
Favorite Region?
Jerez (Sherry – Xérès). Yes, I’m British.
When you’re able to travel again, which is the first region you’ll visit?
Well, the last place I was supposed to visit was Germany so I should resume my travels there.
Desert island wine?
Given it’s a remote, small island, let’s say Madeira!
by Adam Chase | Jun 28, 2018
The WSET Diploma Certificate (Level 4) is one of the most recognized and valuable credentials in the wine world. This challenging two-year program offers people who already have strong wine knowledge, the opportunity to go to an elite level. The program will be significantly revised in 2019 but if you are thinking about Diploma, now is the time to start (WSET Diploma Online). Here’s why:
- Diploma isn’t a static course, but a dynamic set of focused “units” that are constantly updated to reflect today’s trends and issues facing the wine and spirits industry.The changes that go into effect in August 2019 are just a more comprehensive continuation of updates that happen every year to reflect new underlying forces shaping the wine market.
- Diploma candidates learn through personal exploration – not through a set textbook. To do well in Diploma students need to follow their own curiosity, explore producer and regional web sites and venture out into the field – be it a winery, distillery or retail business visit. This learning method, with WSET giving students an outline of what they need to know, is what makes Diploma so relevant and fun, and it will continue to be a guiding principal of Diploma for years to come.
- The current Diploma program offers candidates a chance to explore the spirits industry alongside wine. In the program that will take effect summer 2019, spirits will be eliminated. If you want the Diploma in Wine and Spirits you must start this summer. Conversely, if you want to start this summer but don’t want to take the spirits unit that is a definite option.
- Grape Experience has been delivering the current Diploma program for over 12 years – the longest running US provider west of the Mississippi and recognized with an Educator of the Year award. We understand what it takes to succeed in today’s Diploma program and we offer individualized personal coaching backed by hundreds of successful candidates who achieved their Diploma studying with Grape Experience.
- Candidates who start Diploma now will be in no way disadvantaged when the revised Diploma in Wine program comes into effect. Anything you pass before August 2019 will be credited towards the new Diploma and there will be no additional requirements added – Diploma has 6 units you need to pass today and there will remain 6 in the future.
WSET Diploma is an exceptional learning opportunity that allows you to interact with people from all over the wine world. It is a chance to develop superior analytical skills while also making contacts and developing friendships that will last a lifetime. The knowledge, confidence and personal growth that Diploma offers is invaluable.
Take advantage of starting the program this August. You can find out more at https://www.grapeexperience.com/wset-diploma-san-francisco/or feel free to contact me, Adam Chase at adamc63@me.comor by calling 415-309-0761. I would really enjoy discussing the opportunity that lies ahead for you!
by Adam Chase | Dec 26, 2017
I hear from many people with interest in Grape Experience WSET courses who are unsure where to start or if they want to make the commitment. Those who do take the plunge always feel great about it. If you are thinking you would like to explore WSET Wine, Sake or Spirits education there is no time better than now!
How to Decide Where to Begin:
WSET courses are broken out by “Levels,” and these terms can be confusing. Each level has a specific end goal or learning outcome regardless if it is for Wine, Sake or Spirits. For Wine and Spirits most people have enough knowledge already to skip right to Level 2. Sake is lesser known and Level 1 may make the most sense.
Level 1: Define and Understand
Level 1 focuses on true beginner knowledge. We answer questions such as:
- What is wine or sake?
- What basic styles does it come in – dry, sweet, sparkling, red, white and rosé?
- What is the best way to serve it – temperature, glassware, food pairings
I often say for the wine courses that if you know that Chardonnay is a white grape that makes white wine that should be served chilled, and that Cabernet Sauvignon is usually a red wine, then it might make more sense to start at Level 2.
For Sake, however, Level 1 can be an easy way to start exploring a beverage category that is growing each day. We offer Level 1 Sake a few times each year with the next courses starting this winter WSET Sake Class
Level 2: Identify and Describe
Level 2 is where most WSET wine and spirit candidates start. Courses under Level 2 are also fine as beginner classes but they go into more depth then Level 1. The goal here is for a student to be able to look at any major wine or spirit bottle and describe what is expected inside without having to taste it – that doesn’t mean that we don’t taste in Level 2 classes – we absolutely do and a great component of Level 2 is to build strong foundational tasting skills.
Students who take Level 2 often tell me that their confidence has skyrocketed when it comes to choosing or talking about wines and spirits. I think Level 2 provides a smoother, perhaps less risky entry into the WSET system of courses, even for people with already strong wine knowledge. Our next set of Level 2 courses starts this February: Wine Courses for Beginners
Level 3: Explain
Level 3 is significantly more challenging than Level 2 and demands more study and participation time from the participant. Still, the depth of knowledge and tasting ability that comes from a Level 3 course is totally worth the effort. Level 3 courses do not have prerequisites.
The basic goal of Level 3 courses is for the participant to be able to explain the reasons why a wine or sake looks, tastes, and costs the way/amount it does. This Level deeply delves into natural and human forces that impact production and quality. Tasting plays an equal role to the theory here and students will certainly learn to blindly identify through sight, smell and taste how a wine or sake is made and its ultimate quality Level.
Level 4 Diploma: Analyze
Currently WSET only offers a Level 4 course in Wine and Spirits. This is a two-year program that requires participants first pass the Level 3 Wine course. The goal here is to learn to analyze the natural and human production factors, market trends and new technologies/approaches that are shaping today’s wine and spirit markets.
Participants build skills through first-hand, as well as book investigation into the major global wine and spirits production centers and companies. The course is incredibly challenging but well worth it!
So, there is no time like the present! Check out all of the WSET courses we offer and take the plunge!
by Adam Chase | Nov 28, 2017
[slider]Every WSET Certified Educator and Approved Program Provider brings new ideas and methods to the classes they teach. These approaches often put a unique spin that can make material more relevant to the geographic area and understandable for the student. Grape Experience over its 12+ year history has implemented ideas have helped students taking WSET courses gain more knowledge, confidence and success. I am honored that once again WSET has recognized me by shortlisting me for 2017 Educator of the Year.
In 2017, we introduced three major new approaches to enhance our WSET courses: The Systematic Approach to Theory, an alternate New World Syllabus for Level 3 Wine, and Sake courses in contextual settings. These adaptions to already great programs will further encourage students to challenge themselves and become more successful.
The Systematic Approach to Theory
Over the years I have found that most students focus their study time on tasting – particularly WSET Level 3 and Diploma candidates. This “trap” seems logical – many students believe they already know enough theory to pass an exam, and almost everyone I have met lacks some confidence in their tasting ability (even if they are great tasters!). Also, practicing tasting is fun – you get to drink and often be in a social/fun setting. The results on exams, however, suggest this is a mistake. Tasting pass rates are much higher than those for Theory. Often, I hear students leave a theory exam muttering, “I never thought they’d ask…”
The Systematic Approach to Theory that I, along with Grape Experience Educators, developed is a way to focus students on Theory and work it into their daily lives. It involves two simple components: Tasting for Theory and Teaching.
Every time a student tastes wine is an opportunity to study Theory. Yes, we are actually encouraging tasting but in a new way. Whether it is in a restaurant, bar, tasting group or any social setting, a student is encouraged to think theory. First, where is this wine made and what are the natural factors that impact its style (climate, topography, soils, etc.). Then, what are the options humans can take to further influence its style (blending, maceration and fermentation techniques, oak, etc.). We suggest a student carry a digital or paper notebook where they can make quick notes as to what they don’t know and need to look up. This paper trail better focuses a student on the key salient points.
The second element – teaching – helps a student commit to memory what they are learning. Teaching moments occur every day:
- When the student is out to dinner or at a bar with friends, pick a wine and explain to friends in detail the natural and human factors that go in to it – again using the notebook to jot down what they can’t remember/don’t know.
- At work find a wine each day and educate co-workers/customers throughout the day on that wine. Find reasons to build it into conversation.
- Create themed wine tasting social/practice events and educate friends and colleagues on a wine or region. In most cases the people being taught will be fascinated, while the student gets valuable study opportunity.
We have found that actually speaking out what you are studying better commits knowledge to memory than just writing it down. In Grape Experience WSET Diploma courses we start every session with a formal Systematic Approach to Theory exercise using real wines.
The New World in Level 3
The Level 3 in Wine that was introduced in late 2016 is perhaps the most innovative, best new WSET course ever. The course composes 15 sessions of which three cover New World countries. Students wanted more so we re-worked the syllabus to enable an additional New World session without adding more course hours. In doing so, we were able to create a different approach to New World geographies.
Grape Experience instructors clustered the major New World regions into like areas:
- The two largest geographies, both relatively warm but with multiple microclimates – Australia and North America – were split into two sessions one for white and another for red wines.
- Two smaller cooler climate regions – New Zealand and Chile – were taught together, as were the mostly warmer South Africa and Argentina.
The result is that students can in real time compare and contrast the natural and human factors that impact wine style, while focusing in on specific geographies important to their market. This “local” approach to a great course meets student requests without sacrificing any material.
Sake in Context
The WSET Levels 1 and 3 Sake courses demystify a new category of alcoholic beverages and expose students to the variety of sake production and style options. We found that, unlike wine or spirits, sake was completely new to most students. Rather than teach this program in a traditional classroom we brought it to the production and service sources – either teaching it at a Japanese Izakaya/restaurant or a sake brewery.
Sake students now have all around them the elements of production and service. The material in the course comes alive, as students have opportunities to interact with sake sommeliers and producers and explore on their own concepts in the lectures and written materials. The results so far have been greater engagement and stronger positive reviews for WSET Sake courses taught by Grape Experience.
I am proud that WSET has recognized all that we are doing to give students the best education opportunities we can. In 2012, we were given the Educator of the Year Award and this year I was shortlisted for the 2017 Educator of the Year. This is an honor for me personally but would not have been possible without a terrific team of certified educators behind me, as well as students really engaging in the material WSET offers. I look forward to continued innovation in the new year ahead.
by Adam Chase | Jan 8, 2017
You’ve decided to start a career in wine. Your excited but nervous and keep asking yourself, “am I really qualified and do I know as much as I need to know to be successful?”
Or maybe you’ve just started getting interested in wine, and your friends seem to know so much more than you. Never fear – the Wine & Spirits Education Trust (WSET) has a solution that will give you the confidence you need in any situation. The WSET suite of beginner courses are designed to be fun, interactive and, most of all practical.
WSET Level 1
WSET Level 1 is a straightforward one day experience that delivers you the basics on grape varieties, wine styles, service, and matching food and wine. It also provides a primer on how to taste wine to assess quality – no more wondering if you are doing the right things when opening a bottle!
WSET Level 1 gives you hands on experience that literally peels apart a grape to understand how this squishy round fruit is transformed into an elegant beverage. You also experience through trial and error how to correctly pair wine and food flavors. By the end of the day you are armed with the foundational information you need to confidently discuss wine with anyone.
WSET Level 1 is ideal for the person who is just starting to explore the world of wine in their career or their social life. It is also a perfect landing spot for anyone interested in a more structured wine certificate course, but who doesn’t want the commitment of multiple class days.
WSET Level 2
WSET Level 2 is an equally good starting place for a beginner that covers the same information as Level 1 but goes further. You do not need to have taken Level 1 to enroll in Level 2.
WSET Level 2 is a journey into the major grape varietals that are grown around the world. Over eight class segments you learn the basics of what factors impact a wine’s style, quality and price – not just on paper but through actually tasting and assessing over 45 wines.
WSET Level 2 takes you to the original regions for Cabernet Sauvignon, Pinot Noir, Chardonnay, Riesling and multiple other grapes. It then shows you how those same vines are transformed when taken to new geographies such as Australia, South Africa or California. Mastering wine labels and decoding terminology is a critical part of the WSET Level 2 course. The result is that you will have the confidence to talk about any major wine, whether you have tasted what is in the bottle or not!
WSET Level 2 is perfect for the complete beginner as well as the person who already has some foundational wine knowledge. If you are beginner this course will give you the tools to move forward with assurance into the world of wine. For the person who already has basic wine knowledge, WSET Level 2 will expand on what you know, fill in any major gaps and set you on a path of more wine enjoyment and authority.
Confidence is the name of the game for both WSET Level 1 and WSET Level 2. Both classes will provide the boost that makes you more self-assured when talking about wine and gives the people around you the sense that you know what you are talking about.
Grape Experience Wine & Spirit School offers WSET Level 1 and WSET Level 2 throughout the year. New Level 2 courses start this month and enrollment details can be found at:
https://www.grapeexperience.com/wine-and-spirit-school/beginner-wine-courses/
Level 1 meets in San Francisco on February 5 and in Boston on April 9 and enrollment details can be found at:
https://www.grapeexperience.com/wine-and-spirit-school/wset-level-1/
by Adam Chase | Aug 9, 2016
One of the most common things I hear from people interested in the WSET program is “I want to take Level 2 but I can’t because I haven’t taken Level 1 yet.”
Let me set the record straight: you do not have to take Level 1 to take Level 2. In fact, for most people who have some basic wine knowledge I strongly recommend starting with Level 2.
Level 2 is the perfect entry into formal wine study and, as a course, builds a complete foundation for future learning or a confident, successful wine career. People enter Level 2 with various degrees of knowledge. Some people may know very little beyond grape names and wine brands – their foundation has a few key “brick” out, but needs to be more formally built. Other people may know quite a lot about a specific wine or wine region – Napa or Bordeaux for example – but have limited knowledge about other producing areas such Australia, Chile or Germany. For this person Level 2 fills in the holes and creates a solid wine knowledge structure.
Confidence is the key word to describe the outcome of a successful Level 2 candidate. The course focuses on creating a strong understanding of the major wine grapes and how they show themselves in regions across the globe. Level 2 provides a survey of wine styles and levels of quality. After Level 2, a student can look at any major wine label and identify how that wine should taste, its level of quality and relative price point. They can speak about, purchase and make recommendations on wine with confidence.
Level 2 also showcases how to taste like a professional. It introduces WSET’s famous Systematic Approach to Tasting, which creates an even playing field to compare and contrast all wines. During the 8 segments of the Level 2 course over 45 wines are tasted.
Level 2 delivers students enough knowledge to make them savvy wine consumers or assured wine professionals, but not so much as to overwhelm them. Grape Experience Level 2 classes are interactive and designed to be fun. People work together to figure out how to speak about a wine and creatively convey its attributes. There are no wrong answers or dumb questions. Instead, the class is a safe place to formulate new ideas, build better understanding and to network with other people.
The Level 2 course culminates with a one-hour, 50-question multiple choice exam. The exam tests knowledge learned in a fun, almost game-like way. I like to say it is sort of like playing “Who Wants to Be a Millionaire,” except you can’t phone a friend or ask the audience. What you can do is usually eliminate two of the four answer options.
So who is Level 2 really for? The answer is just about everyone. If you are thinking of taking a formal wine course or starting the WSET program than Level 2 is for you. If you are working in wine but want to enhance your knowledge to be better at your job or grow in your career, Level 2 is the place to start. If you are thinking about starting a career in wine or want to work in regions outside of the US than Level 2 is what you need to begin that process!
Grape Experience has several options available to join a Level 2 course. All can be found at https://www.grapeexperience.com/wine-and-spirit-school/beginner-wine-courses/
